The Indian e-commerce landscape is witnessing a transformative shift, driven by the meteoric rise of Direct-to-Consumer (D2C) companies. These companies are disrupting traditional retail models by connecting directly with consumers, bypassing intermediaries like brick-and-mortar stores. This approach has revolutionized the way brands engage with their customers, offering personalized experiences, targeted marketing, and seamless shopping experiences. What is a D2C Company? A D2C company is a brand that sells its products directly to consumers, typically through its own website or mobile app. This approach eliminates the need for traditional retail intermediaries, allowing brands to control the entire customer experience, from product development to marketing and fulfillment. Why are D2C Companies Thriving in India? Several factors have contributed to the explosive growth of D2C companies in India. The rapid adoption of smartphones and the proliferation of internet access have cre...
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